Coldplay performed at the event in memory of Steve Jobs in 2011 , who passed away from a rare form of pancreatic cancer
Sia performed live a new song "The Greatest" for the first time, her amazing video was released the week before this event.
In 2014 Apple added a new album "Songs of Innocence" without any charge for free
Lana Del Rey surprised the audience by performing two emotional songs from her upcoming album Norman Fucking Rockwell in 2018
The band performed
at Apple's presentation
in 2015 when the company updated Apple Watch and released new iPad